That's Gold
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Enterteinment
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Project details
That’s Gold is a nostalgic, culture-based, talk tv show scheduled to broadcast on a local religious network. Hosted by a charismatic personality, the show takes viewers on a journey through the local history and culture of Belo Horizonte, Brazil.
By exploring significant moments, notable personalities, and events, the host offers a fun, educational, and lighthearted perspective on the city’s past. Each episode is designed to be both engaging and spiritually uplifting.
The logo for That’s Gold is designed to be both clever and meaningful. By removing the letter “L” from the word Gold, the title shifts to That’s God, symbolizing the show’s message that everything valuable in life has a divine origin.
The ‘T’ in the logo is carefully crafted to resemble a cross, further emphasizing the divine meaning behind the show’s title.
That’s Gold’s vibrant and full-of-life visual identity captures the retro spirit that defines the show.
The bold color palette, bubbly, playful fonts, and dynamic design elements were created to evoke a nostalgic and lively feeling, bringing the viewer back in time and to represent the show’s cheerful approach to storytelling.
