Wolf&Fox Studio

July 2024

Your Color Palette

Get Nostalgic and Playful with July's Color Palette!

Pinktastic Retro

This month’s “Your Color Palette” collection embraces a fun and vibrant mix of colors, perfect for creating a brand that’s both nostalgic and fresh. We’ve combined the bright cheer of retro aesthetics with cute, whimsical elements to create a palette with a wide range of possibilities.


The Colors & Their Psychology

  • Azul (#1353E1):
    This bright blue evokes feelings of trust, security, and peace. It provides a strong foundation for the palette and pops against the warmer colors.
  • Shadowdancer (#170C4D):
    This deep blue adds a touch of mystery and sophistication. It creates a sense of depth and can be used for accents or text.
  • Fever Dream (#DE5886):
    This hot pink injects a dose of energy and excitement. It grabs attention and adds a playful touch to the brand.
  • Love Spell (#F8B8C0):
    A soft, pastel pink like Love Spell tempers the vibrancy of Fever Dream. It adds a touch of sweetness and femininity.
  • Firebrick (#B22721):
    This fiery red adds a touch of boldness and passion. It can be used sparingly to create a bold statement or used more prominently for a high-impact look.
  • Amour Frais (#F5E6EC):
    This soft pink with a hint of warmth acts as a calming neutral. It creates a sense of balance and allows the other colors to shine.
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Mixing & Matching

This palette’s beauty lies in its versatility. You can create a variety of brand aesthetics by using different color combinations:

  • Classic Cute:
    Pair Love Spell and Amour Frais for a soft, feminine look.
  • Bold & Playful:
    Combine Fever Dream and Firebrick for a high-energy brand.
  • Modern Retro:
    Use Azul and Shadowdancer with pops of Love Spell for a nostalgic yet contemporary vibe.
  • All Six Together:
    Don’t be afraid to use all six colors! This creates a visually interesting and dynamic brand that pops.

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Great for Brands In

  • Fashion & Beauty:
    Attract a youthful audience with a brand identity that pops! This “Pinktastic Retro” palette is perfect for clothing lines with a playful edge or playful makeup packaging that will stand out on store shelves.
  • Creative Agencies & Studios:
    Stand out from the crowd with a touch of retro flair! This palette is a great way to showcase your design personality and attract clients who appreciate a dose of nostalgia.
  • Restaurants & Cafes:
    Create a vibrant and inviting atmosphere that will keep customers coming back for more! Imagine using this palette for eye-catching signage or menus, perfect for restaurants with a focus on trendy desserts or playful mocktails.
  • Arcades:
    Take your arcade to the next level with a fun and energetic color scheme! This palette is ideal for creating a nostalgic atmosphere that will draw in gamers of all ages.
  • Food & Beverages:
    Target a younger audience with playful packaging that pops! This palette is a delightful choice for candy stores, ice cream shops, or even for creating a unique brand identity for innovative beverages.

Cultural Connection

Think back to the era of diners and milkshakes! This palette echoes the vibrant pinks and pops of color used in classic Americana signage and diner interiors. It’s perfect for brands that want to evoke a sense of playful nostalgia and that quintessential “retro diner” feel.

Stay Inspired!

Remember, “Your Color Palette” releases new curated collections each month. Follow us on Pinterest (@studiowolfandfox) and Instagram (@wolfandfox.studio) to stay updated on the latest color inspiration!

If you’re captivated by this month’s color palette and envision it representing your brand, don’t hesitate to reach out! We at Wolf&Fox Studio can help you integrate these colors seamlessly into your brand identity, creating a truly luxurious and unforgettable experience for your customers.

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